Big Bear Stores

Located at 6 North Main St, Big Bear was the headquarters for Levi Strauss & Co. quality clothing – They billed themselves as the Complete Levi’s Headquarters.--- some of the many things they carried in the clothing line included – Corduroy Flare Pants, Sta-Prest Flares in plaids and checks – Denim shirts and jackets and the big  one in the 60’s – shrink – to – fit jeans….. in the early 1970's I worked at Big bear in the Downtown location. besides the clothing lines Big Bear also carried a full assortment of hunting and fishing accessories including firearms and hunting and fishing licenses. Big Bear was also one of the few places at that time that carried sheets of foam rubber for upholstery projects.